Ah, marketing emails: the spam-adjacent bokeh of our online communications, the eye floaters of our digital vision, and yet, the harbinger of holiday deals and the vanguard of flash sales and new things we want to sell. What are we selling? Products, surely! No—we’re selling offers and opportunities. We’re selling a laugh or a memorable witticism or a second of your life. Surely, that’s an appropriate trade for a click on a subject line?
